Because he loves 3D so much, James Cameron has decided to combine the popular technolgoy with one of the most popular attractions Las Vegas has to offer. Today a press release revealed that Cameron is teaming with Shrek director Andrew Adamson for a partnership that will have the two developing and producing theatrical 3D projects drawing inspiration from visual feast that is Cirque du Soleil. The new venture is said to “combine the creative visions of Cameron and Adamson to capture and expand the live production experience to an art form beyond the imagination.” Some hallucinogens will take that experience to the top.
The first project is apparently already in production complete with a story by Adamson himself. Meanwhile, Cameron will executive produce and provide 3D expertise with Reel FX Entertainment helping the project along as well. Currently the film doesn’t have a title, but follows this trippy concept: “There are worlds beyond dreams, illusion and imagination, where human beings are capable of anything. Where love rules, and everything your heart yearns for is beautifully, incredibly real.” Here’s what Cameron had to say about the new endeavor:
“Shooting with the Cirque du Soleil team has been one of the most enjoyable experiences of my professional life. For years I’ve been a fan, both of their celebration of human physical performance and for their wild imagination in the designs of characters, costumes, music and unparalleled theatrical staging. The images we’ve been shooting are stunning, and I know Andrew Adamson will weave them into a transporting, dreamlike narrative which will mesmerize audiences of all ages, around the world.”
I can’t say that I’m supremely excited about this new project since I’ve never really understood the appeal of Cirque du Soleil (and I don’t really wish to take any psychedelic mushrooms to change my mind). However, I’m sure there are plenty of people who haven’t had the chance to experience the shows in Vegas or various venues around the world who would love to have a theatrical 3D experience that makes them feel like they’re watching a live show. It’s pretty much a guarantee that whatever Cameron does throughout the rest of his career, it will probably be in 3D (at least until the next big thing comes along). Anyone interested?